Research Expertise Across a Wide Range of Study Designs
For more than 30 years, the Center for Opinion Research has helped organizations across Lancaster County, Pennsylvania, and beyond use reliable research to better understand communities, evaluate programs, measure impact, and support informed decision making.
Knowledge, Attitude, Belief, and Behavior (KABB) Surveys
Understanding what people know is only part of the picture. KABB surveys examine what people believe, value, and do, providing deeper insight into the motivations and behaviors that shape decision-making. These studies help organizations move beyond surface level opinions to better understand the factors influencing attitudes, engagement, and behavior.
Media Campaign Baseline and Effectiveness Evaluations
Organizations invest significant resources into communication and media campaigns. We help clients evaluate whether those efforts achieved their intended goals by measuring awareness, message recall, audience engagement, perception changes, and behavioral outcomes. Whether conducted before or after a campaign, these studies provide clear, evidence-based insight into what worked and where opportunities remain.
Community Health Needs Assessments
Effective health planning begins with understanding community perspectives. We work with hospitals, healthcare systems, nonprofits, and public health organizations to gather meaningful input from residents, patients, providers, and community leaders about local health priorities, unmet needs, available services, and barriers to care. These assessments support stronger planning, better services, and healthier communities.
Economic and Community Impact Studies
Organizations often contribute far more to their communities than is immediately visible. We help clients measure and communicate economic and community impact through rigorous research and data analysis, including employment impact, economic activity, service reach, and community outcomes. These studies provide credible evidence to support strategic planning, funding requests, advocacy efforts, and public communication.
Grant and Program Evaluations
We partner with nonprofits, educational institutions, government agencies, and foundations to evaluate programs thoughtfully and objectively. Our evaluations assess outcomes, identify strengths and opportunities for improvement, and provide practical recommendations that support accountability, learning, and long term impact.
Consumer Awareness and Behavior Surveys
These studies help organizations understand how audiences perceive, engage with, and respond to products, services, programs, and communications. We examine awareness, usage patterns, decision making behaviors, satisfaction, and barriers to engagement, providing actionable insight that supports stronger outreach and strategic planning.
Marketing, Advertising, and Brand Image Studies
Independent research provides organizations with a clearer understanding of how they are perceived by key audiences. We help clients evaluate brand awareness, message effectiveness, audience trust, reputation, and communication strategies so they can strengthen relationships, improve outreach, and communicate with greater clarity and confidence.
Our Clients
Over the years, we have worked with organizations across healthcare, education, government, nonprofit, business, and community sectors, including:
Not sure which approach is right?
Our team can help you identify the most effective study design, methodology, and analytic approach for your project. We work closely with clients to develop customized research strategies that deliver reliable, actionable insights aligned with their goals.